Why “Visit” became the Gold Standard

The “Visit Phenomenon” started in California, in the areas where the Internet was born. One by one, the world's most performant and internet-savvy DMOs (Destination Management Organisations) — but also avant-garde private travel entrepreneurs and web enthusiasts — registered or acquired a “Visit + destination .com” domain.

The popular “visit style” outshines every other tourism branding pattern. What is fascinating is that so many different organisations, from every corner of the world and every language background, all distinct from each other, have independently created one consistent, generic communication style.

“Visit” has become the absolute Gold Standard in modern destination branding, and its popularity grows every day — becoming exponentially larger than any other branding style. It has created an ecosystem where some of the world's most creative web designers interconnect.

Over 1,000 destinations are already there — Antibes, Berlin, Düsseldorf, Évian, Monaco, Paris, London, Sydney, Zürich… Beautiful “Visit” sites are featured in the Global Visit List.com.

Read next: the power of dot com · choosing a geo domain · how to acquire Visit Bad Godesberg.com.